Jinal Shah

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Why rewriting greek mythology is a DE&I initiative

I am a passionate lover of myths, fairy tales, and folklore and have returned to it with a new voraciousness during the pandemic. I am not the first to point out the racist and sexist nature of Greek myths but it is time for us question this status-quo.

Plainly, greek…


Putting down some reflections over the last few years in one place. Hopefully they are of some use to you.

01. On Deep Listening

I always thought that I was a good listener. But I was surprised to learn that I probably wasn’t as good as I thought I was…


Originally written in 2013.

I recently changed jobs and I was smart enough to negotiate one

week off between the two jobs. (also not smart enough to negotiate more than one week off.) My default relaxation mode is watching mindless television shows and punting around online, in my pajamas, on…


Casper, the disruptive new mattress company as it is currently known, knows that it is not in the business of selling mattresses but in the business of providing a good night’s sleep.

I stumbled upon a bunch of job openings at Casper that very obviously reveal that Casper will soon…


Even though new year resolutions never work (University of Scranton says only 8% of people ever achieve their new year resolutions), January 1st brings with it an intoxicating energy…one that compels us to treat the new year as a clean slate and pile onto it everything we wanted to do…

Jinal Shah

Musings on culture, content, commerce, leadership, life, and everything in between. Currently VP, Marketing at Feather. www.livefeather.com

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